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Welcome to The Whole Bloom! I'm Jodie and I grow and formulate botanical products by hand in the beautiful Devon countryside.
My business was born out of a love and fascination with herbal medicine and the healing properties of plants.
I started eating more of a WHOLE organic diet when I was pregnant with my daughter, this quickly led to more of a natural approach to things that I was putting on my skin too.
Being an amateur gardener it made sense to grow most of the plant material myself. The UK has a bounty of native wildflowers many with healing and nourishing properties. I forage some from clean traffic-free zones as well as cultivating these amazing plants myself.
Caring for the environment is very important so treating the soil carefully is something that I did from day one. I never use chemical or artificial fertilisers or pesticides. Any inputs are in the form of local seaweed brews and local animal manure. The approach is biodynamic which uses optimal times of the lunar calendar to plant along with companion planting. This approach alone is enough to create more robust plants, free from pests and disease.
The botanicals used in the products travel straight to the workshop on the same land. They are dried and processed gently into a number of ingredients ready to be used. I make hydrosols using a copper alembic still along with lots of different oil macerates (infusions). Along with the cosmetic products, I also produce a small amount of seasonal herbal tea's.